Road ahead in my Digital Journey.

In the second session of digital marketing internship there were many things discussed but mainly the focus was on creation of customer avatar.

As like in previous sessions, the topics were more marketing focussed and less digital oriented as digital marketing is more about understanding the customer persona, their interests, desires, needs and aspirations and then employing digital strategies to fulfill those needs.

But before going into the details about the topics mentioned in the second session of the internship, I would like to mention the core idea which our mentor shares in his every session that you need to become a good human beings that would be the central tenet of becoming a good marketer because a good human being can only understand the value of serving the customer.

The wisdom of serving  has been mentioned countless times in various religious text in almost every religion. In Christianity, it has been said, Serve and thy shall rise. And you can only serve when you have decided whom to serve and what to offer as your service because then only you can think beyond profits and personal benefits.

The one of the best methods of learning is Learn- Do-Teach which is also known as the Golden Triangle. The best way to learn is to teach something which you have learnt to someone who is willing to learn and in the process you would realise the loopholes in our understanding and then we can work more religiously in filling those loopholes. The more we teach, more we get better at the subject in hand and more specialised and professional we become at it.

The best part about this strategy is that you do not need to be a perfectionist to teach what you have learnt. Also, perfectionism is a trap as at no point one can conclude that he is s perfectionist at doing something. There is always a room for improvement.

Also, teaching something pushes you to exit your comfort zone and face new challenges from new people outside your immediate social circle..

The customer avatar is something , from a marketers perspective, is an ideal customer base or ideal set of customers whom the marketer wants to sell his services. For figuring out your ideal customer avatar , one has to believe that you cannot serve everyone . As it has been said that if you are trying to help everyone then you are helping no one. Profiling your customers or stratifying them or segregating them as per their needs, desires, age, income and other differentiating criteria which could ease the marketers job would be the ideal customer avatar for that business.

Now, since I am a media research student and photography professional for past few years , I would be selling my  photography services  to people between 18-35 years .

Domain- professional photography services as these people are at different stages in their professional career like college, job, marriage, changing jobs, PR needs etc.

Target audience - Students, Young Professionals, Mid level Professionals, Eligible bachelor's.

Income - They must be anywhere in respectable income bracket to afford my services which starts at 1500 rupee for a shoot.